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Recovery Shampoo

4.6 686 reviews
Recovery Shampoo
Cleans | Replenishes | Nourishes A luxurious, lathering shampoo with a clean but hydrating finish. ... Learn more
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482473
Restorative Treatment Mask 15ml
  • Description

    Cleans | Replenishes | Nourishes

    A luxurious, lathering shampoo with a clean but hydrating finish.

    Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

    Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

    • All hair types, especially hair that’s damaged or in need of extra care
    • Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

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  • Directions for use
  • Ingredients
  • Description
  • Directions for use
  • Ingredients

Cleans | Replenishes | Nourishes

A luxurious, lathering shampoo with a clean but hydrating finish.

Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

• All hair types, especially hair that’s damaged or in need of extra care
• Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
• Safe for color-treated and chemically treated hair.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then work into a lather at the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner (Replenishing, Full, Soft). Advice Virtue shampoos are very concentrated care products, so we recommend emulsifying the product beforehand in the palm of the hand with a little water, lathering it up before apply it directly to the hair.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

Reviews
4.6/5
825 reviews
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Terms and conditions of publication

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4.6/5
825 reviews
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  • 2 Rating star
  • 1 Rating star

Terms and conditions of publication

MARYANN R.

31/01/2025

5/5
User Review without direct purchase

Lil bit

You only need a little bit to wash your hair and the clean lasts a couple days. Amazing.

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Cheryl C.

28/01/2025

5/5
User Review without direct purchase

Ms

I struggled with a shelf full of shampoo and conditioner set, my bathroom shelf shows it. Nothing has worked as well as Virtue to keep it smooth, soft and manageable. I noticed right away that the drain contained a whole lot less broken pieces of hair in the drain. I have a full line of products and get nervous when one is getting low. Never without. Was introduced to me by my stylist Trish Brennan, and I continue to order, and it's been a couple of years. I even got my daughter to try it, and she is way pickier than I could ever be with her gorgeous hair. Thanks Trish for my introduction.

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Stacy B.

27/01/2025

5/5
User Review without direct purchase

Love everything about this! The

Love everything about this! The shampoo is the best.

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Gretchen B.

12/01/2025

5/5
User Review without direct purchase

My favorite!

I have used this shampoo for a few years. I cannot go without. It leaves my hair soft, healthy and clean.

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Kerry C.

08/01/2025

5/5
User Review without direct purchase

Holy grail!

This has been an absolute game-changer for my hair. I’ve tried so many products at every price range and this is by far an away the best.

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Colette B.

03/01/2025

4/5
User Review without direct purchase

Very thick

Don't need to use much to achieve a good cleaning.

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Lola D.

01/01/2025

5/5
User Review without direct purchase

Best Shampoo Ever

Amazing! Best shampoo I've ever used. It really makes a difference in my hair and bonus- it must be concentrated because I use way less than other shampoos. LOVE

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Stacey R.

29/12/2024

5/5
User Review without direct purchase

Love this shampoo

I absolutely love this shampoo. I use so little of it and yet it lathers up so much. It smells great, cleans my hair leaving it shiny and soft to the point my stylist noticed. (I use the conditioner as well). My hair just FEELS healthier with less split ends and a healthier glow.

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Rebecca N.

27/12/2024

2/5
User Review without direct purchase

Not good

This does not work well at all for my hair. It doesn’t feel clean and doesn’t look good.

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Jona W.

27/12/2024

5/5
User Review without direct purchase

Best shampoo for fine hair

Great shampoo for my really fine hair. It makes my hair look more defined

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Elaine W.

27/12/2024

5/5
User Review without direct purchase

A little goes a long

A little goes a long way ! The seals over the bottles presented an issue as they were REALLY sealed . Had to use scissors to break the seal and I still don’t have a clear/clean opening to get the product out of the bottle.

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susan e.

27/12/2024

5/5
User Review without direct purchase

Silky, Shiny Hair

I love this shampoo! My hair feels fresher, shiny and silky. My hair naturally very thin and can feel flat and lifeless. This shampoo brought it back to life.

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Nadine K.

26/12/2024

5/5
User Review without direct purchase

Converts to Virtue.

I’m such a fan of Virtue that I’ve gifted my closest friends virtue sets. Converts everywhere!

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Kristi B.

26/12/2024

2/5
User Review without direct purchase

Not best for fine, thin hair

Nice shampoo—smells great ! BUT weighs down my fine hair. I can usually get a day or 2 between washes, but not with this…. Greasy and flat by day 2

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Discover The Brand
VIRTUE

Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.

Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.

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Recovery Shampoo