Curl Shampoo

4.4 173 reviews
Curl Shampoo
Hydrates | Nourishes | Repairs Detangle, de-frizz, nourish, hydrate, and protect curls from humidity ... Learn more

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  • Description

    Hydrates | Nourishes | Repairs

    Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

    Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. 

    Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

    IDEAL FOR

    • A broad range of soft waves to highly textured curl patterns.

    • Safe for color-treated and chemically treated hair.

    KEY CLAIMS

    • 96% of women said their hair was healthier and easier to style after 1 week.**

    • 94% of women said their curls were bouncier after 1 week.*

    • After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*

    • 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*

    *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

    **Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Hydrates | Nourishes | Repairs

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. 

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

IDEAL FOR

• A broad range of soft waves to highly textured curl patterns.

• Safe for color-treated and chemically treated hair.

KEY CLAIMS

• 96% of women said their hair was healthier and easier to style after 1 week.**

• 94% of women said their curls were bouncier after 1 week.*

• After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*

• 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*

*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner.

AQUA (WATER, EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, LAURYL GLUCOSIDE, POLYGLYCERYL-3 LAURATE, ISOAMYL LAURATE, ACRYLATES COPOLYMER, COCONUT ACID, ETHYLHEXYLGLYCERIN, KERATIN, PANTHENOL, ASIATICOSIDE, QUERCUS PETRAEA FRUIT EXTRACT, SALVIA HISPANICA SEED EXTRACT, HYDROLYZED QUINOA, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT, XYLITOL, SALVIA SCLAREA (CLARY) EXTRACT, GLUCONOLACTONE, CAMELLIA SINENSIS LEAF EXTRACT, TREHALOSE, ORYZA SATIVA (RICE) SEED PROTEIN, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, GALACTOARABINAN, PHYTIC ACID, ORYZA SATIVA (RICE) BRAN EXTRACT, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, MALTODEXTRIN, MADECASSOSIDE, TOCOPHEROL, SODIUM PHYTATE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, BUTYLENE GLYCOL, SODIUM PHOSPHATE, ETHYL LINOLEATE, CAESALPINIA SPINOSA FRUIT EXTRACT, ETHYL OLEATE, CERATONIA SILIQUA GUM, SORBITAN OLEATE, POLYQUATERNIUM-37, HELIANTHUS ANNUUS (SUNFLOWER) SPROUT EXTRACT, CAPRYLYL/CAPRYL GLUCOSIDE, CAPRYLYL GLYCOL, CAPRYLIC ACID, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CALCIUM GLUCONATE, PARFUM (FRAGRANCE), GLYCOL DISTEARATE, PROPANEDIOL, JOJOBA OIL GLYCERETH-8 ESTERS, DISTEARETH-75 IPDI, SODIUM ISETHIONATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, GLYCERIN, HYDROXYPROPYL METHYLCELLULOSE STEAROXY ETHER, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, STEARIC ACID, POLYSORBATE 80, PHENOXYETHANOL, SODIUM BENZOATE, BENZYL ALCOHOL, CHLORPHENESIN, POTASSIUM SORBATE, POTASSIUM HYDROXIDE, CITRIC ACID, ALCOHOL, LIMONENE, LINALOOL.

Reviews

4.4/5
235 reviews
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4.4/5
235 reviews
Rating star Rating star Rating star Rating star
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  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Rosemary W.

27/12/2024

3/5
User Review without direct purchase

Not sure

I’m undecided. I have wavy hair and was hoping for soft waves but this shampoo seems to dry out my hair and make it frizzy. I’m alternating with my standby, Flourish Shampoo.

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Margaret P.

18/12/2024

5/5
User Review without direct purchase

Love this product!

Love how my hair feels after using the curl shampoo.

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jayy01

16/12/2024

4/5
Testers' review

The shampoo is very lightweight and great for my kiddos curly hair. It doesn't dry ends out and has done a great job keeping nice curl patterns. It suds nicely and doesn't have too harsh of a fragrance. I like the easy to dispense bottle

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Recommend this product: Yes

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Abees

15/12/2024

5/5
Testers' review

This is my first experience with the brand and I very happy with it. The shampoo leaves my hair feeling super soft yet clean at the same time. After using it in combo with the conditioner, my curls look so much more defined and last longer without getting frizzy.

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Recommend this product: Yes

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Rosauriol

09/12/2024

5/5
Testers' review

Great product

I am fascinated with this shampoo, it helps my hair a lot to keep it hydrated, super clean, it has a delicious aroma, it feels softer, really my favorite in my bath routine, highly recommended. I love it.

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Recommend this product: Yes

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HeatherReed94

08/12/2024

5/5
Testers' review

Great Brand And Product

The Virtue Curl Shampoo was a product I was super excited to receive. I’ve tried one other product from this brand (Hydrating Healing Hair Oil) and *LOVED* it! This shampoo is great for anyone with curly/wavy hair. I have natural non color treated hair that goes past the middle of my back. My ends are dry/damaged and this shampoo really helps strengthen and hydrate my hair. This shampoo left my hair soft, defined, and shiny. I enjoyed the scent - it smells clean but it’s not overpowering. I would definitely recommend this shampoo to any of the girlies out there with curls!

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Recommend this product: Yes

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Hazeleyez408

07/12/2024

5/5
Testers' review

must have

This girl shampoo is amazing because it smells OK but leaves your hair feeling clean and my curls are looking so good. I really recommend this for curly hair. It will leave. You smelling good all day long with the shampoo.

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Recommend this product: Yes

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rarchamb91

06/12/2024

5/5
Testers' review

I'm loving this shampoo! I've been using in combination with the conditioner and my hair feels so soft and hydrated and much less frizzy. It also doesn't weigh my hair down or leave it looking greasy like some products do. Would recommend!

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Recommend this product: Yes

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MommyS1904

06/12/2024

5/5
Testers' review

nice

My daughter really loves this shampoo and she's very picky. She has long curly hair and she hates when it's frizzy. This shampoo lathers up really nice and leaves her hair frizz free. It smells good and comes in a cute bottle too!

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Recommend this product: Yes

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jcua

05/12/2024

5/5
Testers' review

This is a good shampoo for wavy hair. It’s not too heavy but leaves my hair cleansed and not dry at all. It also smells very good and foams nicely. Overall a good shampoo for people with textured hair.

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Recommend this product: Yes

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sophiaana1

05/12/2024

5/5
Testers' review

Does a great job

This shampoo was really great for my hair ! It has keratin in it and made my hair so soft and smooth ! And added so much shine ! My hair felt healthier after using it and paired with the conditioner it was amazing for my hair !

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Recommend this product: Yes

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appstate931

04/12/2024

5/5
Testers' review

The virtue curl shampoo has a smooth texture. I’m not a big fan of the scent, but it doesn’t linger. The lather is excellent when applying. I kept the shampoo in my hair for a couple of minutes before rinsing. I feel this line of hair care helps my waves and color in my hair.

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Recommend this product: Yes

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misskriss46

04/12/2024

5/5
Testers' review

Made waves wavey-er

I have slightly wavy hair, but occasionally I like more of those waves to come out, so I was really excited to try this shampoo and conditioner. After using both, I definitely noticed a difference in the amount of waves in my hair. I love that I can just switch up products and achieve the kind of natural waves with this.

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Recommend this product: Yes

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demaz

04/12/2024

5/5
Testers' review

This smells great and is really gentle. I need to be careful with my hair as it can get frizzy quickly. This helps my scalp health without weighing down or damaging my hair health. I use both shampoo and conditioner.

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Recommend this product: Yes

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Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.

Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.