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[This review was collected as part of a promotion.] The shampoo is very lightweight and great for my kiddos curly hair. It doesn't dry ends out and has done a great job keeping nice curl patterns. It suds nicely and doesn't have too harsh of a fragrance. I like the easy to dispense bottle

[This review was collected as part of a promotion.] This is my first experience with the brand and I very happy with it. The shampoo leaves my hair feeling super soft yet clean at the same time. After using it in combo with the conditioner, my curls look so much more defined and last longer without getting frizzy.

Great product

[This review was collected as part of a promotion.] I am fascinated with this shampoo, it helps my hair a lot to keep it hydrated, super clean, it has a delicious aroma, it feels softer, really my favorite in my bath routine, highly recommended. I love it.

Great Brand And Product

[This review was collected as part of a promotion.] The Virtue Curl Shampoo was a product I was super excited to receive. I’ve tried one other product from this brand (Hydrating Healing Hair Oil) and *LOVED* it! This shampoo is great for anyone with curly/wavy hair. I have natural non color treated hair that goes past the middle of my back. My ends are dry/damaged and this shampoo really helps strengthen and hydrate my hair. This shampoo left my hair soft, defined, and shiny. I enjoyed the scent - it smells clean but it’s not overpowering. I would definitely recommend this shampoo to any of the girlies out there with curls!

must have

[This review was collected as part of a promotion.] This girl shampoo is amazing because it smells OK but leaves your hair feeling clean and my curls are looking so good. I really recommend this for curly hair. It will leave. You smelling good all day long with the shampoo.

[This review was collected as part of a promotion.] I'm loving this shampoo! I've been using in combination with the conditioner and my hair feels so soft and hydrated and much less frizzy. It also doesn't weigh my hair down or leave it looking greasy like some products do. Would recommend!

nice

[This review was collected as part of a promotion.] My daughter really loves this shampoo and she's very picky. She has long curly hair and she hates when it's frizzy. This shampoo lathers up really nice and leaves her hair frizz free. It smells good and comes in a cute bottle too!

[This review was collected as part of a promotion.] This is a good shampoo for wavy hair. It’s not too heavy but leaves my hair cleansed and not dry at all. It also smells very good and foams nicely. Overall a good shampoo for people with textured hair.

Does a great job

[This review was collected as part of a promotion.] This shampoo was really great for my hair ! It has keratin in it and made my hair so soft and smooth ! And added so much shine ! My hair felt healthier after using it and paired with the conditioner it was amazing for my hair !

[This review was collected as part of a promotion.] The virtue curl shampoo has a smooth texture. I’m not a big fan of the scent, but it doesn’t linger. The lather is excellent when applying. I kept the shampoo in my hair for a couple of minutes before rinsing. I feel this line of hair care helps my waves and color in my hair.

Made waves wavey-er

[This review was collected as part of a promotion.] I have slightly wavy hair, but occasionally I like more of those waves to come out, so I was really excited to try this shampoo and conditioner. After using both, I definitely noticed a difference in the amount of waves in my hair. I love that I can just switch up products and achieve the kind of natural waves with this.

[This review was collected as part of a promotion.] This smells great and is really gentle. I need to be careful with my hair as it can get frizzy quickly. This helps my scalp health without weighing down or damaging my hair health. I use both shampoo and conditioner.