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Def a must

[This review was collected as part of a promotion.] This product doesn’t clump up and it looks sooo nice! I love it

A Staple!

[This review was collected as part of a promotion.] This is the classic everyone loves but in a beautiful brown color I felt like it lift my lashes just the same. It performed exactly the same as the original formula. I love the brown. It’s great for no make up days or days where I want to look like I’m wearing very little mascara. I received this product as an opportunity to test for my unbiased review from buzz agent.

Love it

[This review was collected as part of a promotion.] It lifts and separates lashes effortlessly, giving them a gorgeous, fanned-out effect without clumping. The lightweight formula feels comfortable all day, and the buildable formula lets you go from natural to dramatic with ease. Plus, it stays put without smudging or flaking. Highly recommend for anyone looking for defined, fluttery lashes!

So good!

[This review was collected as part of a promotion.] I got this in the brown color and it really makes my eyes pop. My eye lashes are pin straight and this mascara really lengthens and curls much better than my other mascaras.

love it

[This review was collected as part of a promotion.] love the brush, volume and long lashes without clumps.

[This review was collected as part of a promotion.] Packaging is very light weight. The formula is kind of heavy but seems to add good volume and is clumpy free. It adds a good amount of length but because the formula is heavy my lashes fall. Not waterproof.

Gorgeous Mascara

[This review was collected as part of a promotion.] This is a great mascara! It definitely does give my lashes more length and curl. It also lasts all day. I liked how it didn't clump and flake too. The micro bristles also made it easy to apply.

Nice

[This review was collected as part of a promotion.] The volume is good. The curling effect is good. The clumping free is so good. The lengthening is good. The waterproof is so good. It’s really good.

Game-Changer for Lashes!

[This review was collected as part of a promotion.] What I love most is that my lashes stay soft and flexible, not stiff or heavy. Plus, no smudging or flaking, even after a full day of wear. This mascara truly delivers on its promise of volume and length while keeping a natural look. Highly recommend for anyone looking to upgrade their lash game

Natural long lashes

[This review was collected as part of a promotion.] I love this mascara and would recommend to anyone It makes your lashes look so long. The brown shade is absolutely gorgeous and looks so natural, I've been wearing It everyday

Love Love Love

[This review was collected as part of a promotion.] I absolutely love the Lancome Idole Mascara in brown. The shade is perfect for a softer more natural look and I feel that it compliments my skin tone beautifully. The formula is lightweight and doesn’t clump, giving me long, voluminous lashes that feel soft all day. The brush separates each lash for a precise, defined finish without any heaviness. It’s ideal for everyday wear and easy to remove at night. If you want a natural yet defined lash look, this mascara is a must-have!

my go-to!!

[This review was collected as part of a promotion.] I’ve always been an avid drug store makeup purchaser. However, recently, I realized that they never really achieve the results I’m looking for. I received this mascara as a free sample to review in the new brown shade and wow I am never switching back! I will forever be purchasing this product, in this same shade as well. I’m very big on natural looking makeup and this gives you a natural flare to your lashes — even without a lash curler. I also am a brunette with lighter brown hair so I think having the brown shade really helped achieve the look I was going for! I also wore it for a week before writing this review as I wanted to try it in all conditions. It lasted and didn’t smear at all during my workouts, when it snowed outside, and looked almost the same from when I applied it in the morning. I really enjoyed this mascara and I’m excited to have this mascara be my new norm!