Recovery Shampoo

4.6 686 reviews
Recovery Shampoo
Cleans | Replenishes | Nourishes A luxurious, lathering shampoo with a clean but hydrating finish. ... Learn more

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482473
Restorative Treatment Mask 15ml
  • Description

    Cleans | Replenishes | Nourishes

    A luxurious, lathering shampoo with a clean but hydrating finish.

    Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

    Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

    • All hair types, especially hair that’s damaged or in need of extra care
    • Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

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  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Cleans | Replenishes | Nourishes

A luxurious, lathering shampoo with a clean but hydrating finish.

Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

• All hair types, especially hair that’s damaged or in need of extra care
• Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
• Safe for color-treated and chemically treated hair.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then work into a lather at the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner (Replenishing, Full, Soft). Advice Virtue shampoos are very concentrated care products, so we recommend emulsifying the product beforehand in the palm of the hand with a little water, lathering it up before apply it directly to the hair.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

Reviews

4.6/5
809 reviews
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4.6/5
809 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Monica H.

18/12/2024

5/5
User Review without direct purchase

Amazing

You know when you try one product and really love it, you start to look at the other products. I wish I would have tried the them sooner. My hair is so soft, manageable, and feels healthier. Absolutely recommend.

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Sylvia J.

18/12/2024

5/5
User Review without direct purchase

Amazing hair!

I’m a 60+ female with aging hair and had tried so many products to restore my hair to its once full, shiny healthy self. On first try my hair went pouf but as I continued to use this shampoo my hair has become what I had 20 years ago. People have noticed and yesterday a complete stranger complimented me on my beautiful hair! Great product with such wonderful results!

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Jackie S.

17/12/2024

5/5
User Review without direct purchase

Recovery Shampoo Love

Recovery Shampoo Love! Soft Shiny Sillky Abundance. Excellent Shampoo. Gently cleanses. Nurtures every strand.

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Rebecca S.

07/12/2024

5/5
User Review without direct purchase

Like a facelift for your hair

Incredible product really healed my hair and made it incredibly soft without conditioner. Much superior to other products.

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Maria C.

08/11/2024

1/5
User Review without direct purchase

Didn't work at all

Didn't work for my hair, it left my hair feeling even more dry

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Tricia G.

29/10/2024

5/5
User Review without direct purchase

Saved my Hair

I use heat in my hair almost everyday. As I got older and let my grey grow out, the texter was changing. I found the Virtue line and it has restored my hair. It's soft, shiny and healthy. I get compliments almost everyday thanks to the Recovery Shampoo and Conditioner.

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Sandi S.

27/10/2024

5/5
User Review without direct purchase

Great shampoo

Great shampoo, I highly recommend it. Worth the expensive price.

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Marina Z.

22/10/2024

5/5
User Review without direct purchase

I love this range for my hair

I’m in love with recovery range of virtue! I always think that shampoo is base there is not much from shampoo but it’s not about virtue! Even after shampooing I feel my hair like silk! Best of the best

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angie9461

17/10/2024

5/5
User Review without direct purchase

Save my extremely damaged hair

I"m not sure what kind of magic this is but it has saved my hair! I got the shampoo and conditioner and after one use I felt a huge difference. I have badly damaged hair from over processing and this feels like it might help my hair grow out. I love this brand and I'm going to continue to use their products.

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Recommend this product: Yes

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Kim R.

07/10/2024

5/5
User Review without direct purchase

Wonderful shampoo

I love this shampoo (and conditioner). One of the best I’ve used! Sadly the conditioner is out of stock so I can order it and get the 25% discount today. Well worth the money!

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Dhyana W.

03/10/2024

5/5
User Review without direct purchase

Luxurious Experience

Shampoo has a luxury feel - concentrated and moisturizing - too pricey to continue with it though.

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Sherry B.

23/09/2024

5/5
User Review without direct purchase

Great shampoo

Best shampoo I’ve ever used. My hair is so healthy.

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Linda L.

22/09/2024

5/5
User Review without direct purchase

This has been my go

This has been my go to shampoo for several years now.

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Amanda B.

20/09/2024

5/5
User Review without direct purchase

Love me some Virtue Recovery!

I love the Virtue as a brand, recovery is probably my favorite. Just makes my hair feel strong.

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Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.

Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.