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Curl Shampoo

4.4 214 reviews
Curl Shampoo
Hydrates | Nourishes | Repairs Detangle, de-frizz, nourish, hydrate, and protect curls from humidity ... Learn more
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  • Description

    Hydrates | Nourishes | Repairs

    Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

    Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. 

    Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

    IDEAL FOR

    • A broad range of soft waves to highly textured curl patterns.

    • Safe for color-treated and chemically treated hair.

    KEY CLAIMS

    • 96% of women said their hair was healthier and easier to style after 1 week.**

    • 94% of women said their curls were bouncier after 1 week.*

    • After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*

    • 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*

    *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

    **Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

    Read more
  • Directions for use
  • Ingredients
  • Description
  • Directions for use
  • Ingredients

Hydrates | Nourishes | Repairs

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. 

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

IDEAL FOR

• A broad range of soft waves to highly textured curl patterns.

• Safe for color-treated and chemically treated hair.

KEY CLAIMS

• 96% of women said their hair was healthier and easier to style after 1 week.**

• 94% of women said their curls were bouncier after 1 week.*

• After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*

• 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*

*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner.

AQUA (WATER, EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, LAURYL GLUCOSIDE, POLYGLYCERYL-3 LAURATE, ISOAMYL LAURATE, ACRYLATES COPOLYMER, COCONUT ACID, ETHYLHEXYLGLYCERIN, KERATIN, PANTHENOL, ASIATICOSIDE, QUERCUS PETRAEA FRUIT EXTRACT, SALVIA HISPANICA SEED EXTRACT, HYDROLYZED QUINOA, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT, XYLITOL, SALVIA SCLAREA (CLARY) EXTRACT, GLUCONOLACTONE, CAMELLIA SINENSIS LEAF EXTRACT, TREHALOSE, ORYZA SATIVA (RICE) SEED PROTEIN, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, GALACTOARABINAN, PHYTIC ACID, ORYZA SATIVA (RICE) BRAN EXTRACT, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, MALTODEXTRIN, MADECASSOSIDE, TOCOPHEROL, SODIUM PHYTATE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, BUTYLENE GLYCOL, SODIUM PHOSPHATE, ETHYL LINOLEATE, CAESALPINIA SPINOSA FRUIT EXTRACT, ETHYL OLEATE, CERATONIA SILIQUA GUM, SORBITAN OLEATE, POLYQUATERNIUM-37, HELIANTHUS ANNUUS (SUNFLOWER) SPROUT EXTRACT, CAPRYLYL/CAPRYL GLUCOSIDE, CAPRYLYL GLYCOL, CAPRYLIC ACID, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CALCIUM GLUCONATE, PARFUM (FRAGRANCE), GLYCOL DISTEARATE, PROPANEDIOL, JOJOBA OIL GLYCERETH-8 ESTERS, DISTEARETH-75 IPDI, SODIUM ISETHIONATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, GLYCERIN, HYDROXYPROPYL METHYLCELLULOSE STEAROXY ETHER, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, STEARIC ACID, POLYSORBATE 80, PHENOXYETHANOL, SODIUM BENZOATE, BENZYL ALCOHOL, CHLORPHENESIN, POTASSIUM SORBATE, POTASSIUM HYDROXIDE, CITRIC ACID, ALCOHOL, LIMONENE, LINALOOL.

Reviews
4.4/5
214 reviews
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4.4/5
214 reviews
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Terms and conditions of publication

Gina F.

26/11/2024

5/5
User Review without direct purchase

Limpio y suave

No reseca el cabello, le da un volumen perfecto y ayuda a definir los rizos.

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Christina B.

21/11/2024

4/5
User Review without direct purchase

Great same day curls

I get great curls with this product. However there isn’t enough hold to survive sleeping on them.

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Lauren D.

14/11/2024

5/5
User Review without direct purchase

Curl shampoo

I love this curly shampoo. It gently cleans my hair. I follow with the curly conditioner. My hair stays healthy AND curly.

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Christy S.

25/10/2024

3/5
User Review without direct purchase

Too soft hair

I love your products, but this shampoo and conditioner seems to make my hair too soft to hold the wave in my hair.

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Julia F.

22/10/2024

5/5
User Review without direct purchase

So good my husband uses it (secretly)

Amazing product, best shampoo and conditioner I own. My husband now uses my styling cream too.

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Liz M.

09/10/2024

2/5
User Review without direct purchase

Don't Let Jennifer Garner Fool You Too

An expensive shampoo that is just like cheap drugstore brands. The conditioner is actually worse than a good drugstore brand.

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Susan R.

19/08/2024

5/5
User Review without direct purchase

Great Stuff

My hair has never been so soft. I saw an almost immediate difference. I’m a happy camper.

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Jennifer S.

30/07/2024

5/5
User Review without direct purchase

Curl shampoo

Can’t say enough!!! I love it!! My hair feels fuller and good curl definition!

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Joy H.

27/07/2024

5/5
User Review without direct purchase

Impressive

With just the first use it definitely made my curls more defined. I’m excited to try it multiple days in a row to see if the curls look even better.

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Evelyn V.

09/07/2024

5/5
User Review without direct purchase

LOVE IT

I had never heard of this company whatsoever. The only reason I tried it was because. I. Was online and I saw a video with HALLE BERRY. Talking about it in 2023 And she was saying how amazing it was and that if you don't use it. You don't know what you're missing out on. And my goodness she was right. This is awesome awesome. Shampoo and conditioner I leave the conditioner in my hair because. My curls hold so well with this and. It's so perfect. It's so hard to describe how well this is and the moisture that it puts in your hair. It's not overdone, it's just right. Ohh you guys can thank her for me becoming a new customer to your company because I will definitely definitely will be using this from now on. THANK YOU!!

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Mandy

04/07/2024

5/5
User Review without direct purchase

Best curl shampoo and products on the market

I have completely got rid of all of my other products (which I had a lot ) and I only use Virtue! The difference in my hair now is unbelievable! From the way my wavy hair is to,the smell, I don’t have to wash it as often etc. Don’t hesitate to buy this you won’t be disappointed

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Danielle B.

18/06/2024

2/5
User Review without direct purchase

Cleans Okay

Not a fan of the smell and it seemed somewhat drying. Will not repeat.

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Joana B.

18/06/2024

5/5
User Review without direct purchase

Curls back

Feel the product is bringing back my curl and loss from child births and dye

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Leslie

14/06/2024

3/5
User Review without direct purchase

Nice

Smells nice. I used this shampoo 3 times and each time made my hair feel like straw and was hard to rinse out. The conditioner in this line is amazing and softened my straw like hair beautifully. I have fine wavy hair. Will continue to try other Virtue products. Good brand.

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Discover The Brand
VIRTUE

Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.

Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.

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Curl Shampoo