Superhero Volumizing Waterproof Mascara

4.1 318 reviews
Superhero Volumizing Waterproof Mascara
Discover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally here! ... Learn more

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  • Description

    Discover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally here! Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch—now in a life-proof formula that resists smudging, sweat, flaking and humidity!

    Plus, it features:

    • 24HR & waterproof wear
    • 20x more volume & 41% more visible length vs. your natural lashes
    Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate. And when you’re ready to take it off, your waterproof mascara easily removes with Bye Bye Makeup Cleansing Balm or any other oil-based makeup remover without pulling or tugging.

    Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Discover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally here! Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch—now in a life-proof formula that resists smudging, sweat, flaking and humidity!

Plus, it features:

  • 24HR & waterproof wear
  • 20x more volume & 41% more visible length vs. your natural lashes
Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate. And when you’re ready to take it off, your waterproof mascara easily removes with Bye Bye Makeup Cleansing Balm or any other oil-based makeup remover without pulling or tugging.

Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

1. Starting at the base of your eyelashes, wiggle and sweep up and through to the tips. You’ll see dramatic results in just one coat!
2. Apply additional coats if desired.
3. Remove with an oil-based makeup remover or cleanser. We recommend Bye Bye Makeup Cleansing Balm.

WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).

Reviews

4.1/5
336 reviews
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4.1/5
336 reviews
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  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Pirates915

22/08/2024

5/5
Verified buyer

Used this product for my wedding and the mascara did not run! It stayed on my eyes forever and in a beautiful way! It took a little bit of make up remover and time to remove it all but it made my eyes pop in our photos.

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Recommend this product: Yes

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LilEva

06/07/2024

1/5
User Review without direct purchase

Tarantula eyelashes

I purchased this because it was waterproof and I have thin eyelashes and need fullness. This mascara is a huge disappointment. I’d like to return it. It’s runny and globs on your eyelashes every time I use it.

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RebeccaJWR1234

28/06/2024

5/5
Verified buyer

Lots of volume!

I've tried a lot of mascaras over the years as I have fairly short, thin eyelashes and this one is the best. My lashes look long and full with this.

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Recommend this product: Yes

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MarM08

11/06/2024

5/5
Verified buyer

Best waterproof mascara I've ever used!

I love this mascara! I use the non-waterproof all the time but decided to try the waterproof for times when I need it (the gym, hot days ect.) and I was NOT disappointed. Most waterproof mascaras are no where near as good as the non-waterproof version but this one is just as good. I'm so pleased with this purchase and it will forever be my "go to" waterproof mascara.

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Recommend this product: Yes

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Maram

Gender: Female

Age: 18 إلى 24

06/06/2024

5/5
User Review without direct purchase

It cosmetics

One of the best mascaras ive tried really good lengthening defintely recommend

Recommend this product: Yes

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dare2bcute

11/04/2024

3/5
User Review without direct purchase

Not Waterproof

Not Waterproof! Flakes extremely bad. I'll stick with the regular Superhero mascara!

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micellarwater

06/04/2024

5/5
User Review without direct purchase

I love this mascara! It is a bit more on the pricey side but I think it’s worth it. It keeps my straight lashes super all day and gives them length volume and just the right amount of thickness.

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Recommend this product: Yes

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ceci1957

30/03/2024

1/5
Verified buyer

Smudges

I didn’t have the flaking some had, but the smudges under my eyes are real. How embarrassing! Sadly, I will have to throw this out and try something else.

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Runnergirl0515

25/03/2024

1/5
User Review without direct purchase

Don’t buy

Hate it. Clumps, smudges, and flakes. I thought it was waterproof but after wearing it, I look in the mirror and it’s all smudged under my eye.

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gzdtay

21/02/2024

5/5
Verified buyer

A good purchase.

Lash-building and long-lasting. Withstands pool swimming and hours of wear.

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Recommend this product: Yes

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Jane725

19/01/2024

1/5
User Review without direct purchase

Very disappointed ☹️

I am so disappointed!!!😭 I have to have waterproof everything. When I tried Superhero mascara it was great! Def 5 ⭐️, BUT it wasn’t waterproof. So, when it came out in waterproof I was so happy! Sadly it’s nothing like the original and it’s really terrible. . I’m so sad to say this, but it’s not worth buying. I suggest going back to the drawing board!

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Chloehettinger

16/01/2024

2/5
Verified buyer

not that great.

this mascara is just ok. it does make your lashes look longer but it's very clumpy and smears off easily. it also isn't very waterproof, because of how easily it smudges I wouldn't recommend wearing it if you particularly need waterproof makeup. personally think it's too expensive for a mediocre mascara.

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Jojoontheanna

03/01/2024

5/5
Verified buyer

By far the best mascara I've used so far -- I have really oily eyelids and long days so even with setting powder etc. lots of mascaras will transfer but not this one!!! Lasts me through overnight shifts and everything!

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Recommend this product: Yes

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katymt

27/12/2023

3/5
User Review without direct purchase

Flaky. I don’t think I’ll buy again.

It goes on very wet and I prefer a drier formula, I have to comb through my lashes a bit after applying this. Once I get them as I like them, it looks perfectly fine but it absolutely flakes onto my face shortly thereafter and continues throughout the day.

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INNOVATIVE TECHNOLOGY IS IT.

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. In the hands of real women, these game-changing products become life-changing. The brand believes you’re an IT Girl the moment you try IT. Discover IT. Love IT. Believe IT.