Smooth Shampoo

4.8 105 reviews
Smooth Shampoo
Cleans | Softens | Shines A luxurious lathering shampoo with a soft and smooth finish. Virtue® ... Learn more

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482470
Restorative Treatment Mask 15ml
  • Description

    Cleans | Softens | Shines

    A luxurious lathering shampoo with a soft and smooth finish.

    Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.

    Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

    • All hair types, especially those with frizz-prone, wavy, or curly hair.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

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  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Cleans | Softens | Shines

A luxurious lathering shampoo with a soft and smooth finish.

Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.

Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.

Tip
Virtue shampoos are very concentrated skincare products, so we recommend emulsifying the product first in the palm of your hand with a little water, to lather it before applying it directly in the hair.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

Reviews

4.8/5
130 reviews
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4.8/5
130 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

joystrombeck

16/12/2024

5/5
Testers' review

I’ve been using the Virtue Smooth Shampoo, and I’m impressed! It leaves my hair feeling soft, smooth, and frizz-free without weighing it down. The scent is light and refreshing, and a little goes a long way, definitely a new favorite in my routine!

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Recommend this product: Yes

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reneelights

10/12/2024

5/5
Testers' review

So nourishing

I have long, fine, wavy hair that is dry and I need nourishing shampoos. This shampoo is so rich and nourishing. The consistency is creamy and thick almost like a conditioner. It lathers up so well and smells so beautiful. It cleanses my hair without stripping it and my hair is easier to brush when wet. I am loving this shampoo!

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Recommend this product: Yes

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bikakoutouzis

09/12/2024

5/5
Testers' review

Lovely!

I have wavy, thick, frizzy and bleached hair and do not many shampoos actually smooth out my hair. This shampoo and conditioner made my hair feel so soft and less frizzy, I like the smell too it’s fruity and a little minty.

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Recommend this product: Yes

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ErikaIrene

09/12/2024

4/5
Testers' review

This is my fist time trying products from virtue and I highly recommend them. The shampoo smells amazing and left my hair feeling smooth and soft. I posited it with the conditioner and I am absolutely loving the results.

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Recommend this product: Yes

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ssona

09/12/2024

5/5
Testers' review

Love this on my hair.

The Virtue Smooth Shampoo and Conditioner combo has been a game-changer for my hair. It is Infused with Alpha Keratin 60ku®, a groundbreaking protein that repairs damaged hair, this duo leaves my hair feeling softer, smoother and noticeably healthier after just a few washes. The scent is absolutely amazing, a soothing blend of lavender, mint and citrus that feels so refreshing. I love that these products are sulfate-free, cruelty-free and vegan, making them gentle yet effective. Using the shampoo and conditioner together delivers the best results and my hair has never looked or felt this good. Highly recommend.

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Recommend this product: Yes

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Sasshleyy

07/12/2024

5/5
Testers' review

I got the set and I think it’s a great combo to make my straight and fine hair feel voluminous and healthy. My strands don’t feel like they break in the shower and my scalp feels really clean without dandruff.

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Recommend this product: Yes

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Prostozhest

06/12/2024

5/5
Testers' review

Absolutely amazing!

This set is absolutely amazing, I will be honest I’m not familiar with brand at all so was really looking forward to try it. The quality is incredible truly, my hair immediately felt improved, I have high fizz and uneven kind of waves typically but not this time. Hair super smooth and silky, have perfect healthy glow and feels much lighter honestly and overall just this great and fabulous feeling. I’m very impressed honestly how well it works on my hair and will use everything to the last drop!

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Recommend this product: Yes

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desertdiamond

05/12/2024

5/5
Testers' review

Great for my frizzy dry hair

Virtue Smooth Shampoo and Conditioner cleansed and refreshed with its new Alpha Keratin 60ku protein. My frizzy hair is now smooth and shiny without being weighed down. My scalp feels renewed by the lavender citrus and mint essential oils. Washed my hair twice and it forms a very nice lather. Rinsed nicely. I applied the conditioner to my mid shaft and ends let it sit for two minutes then rinsed. It rinses easily as well. This is a nice new duo.

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Recommend this product: Yes

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HoangT

05/12/2024

5/5
Testers' review

Virtue SMOOTH Shampoo is a game-changer for anyone struggling with frizzy or unruly hair. Its luxurious formula gently cleanses while deeply nourishing, leaving hair soft, shiny, and effortlessly smooth. The infusion of alpha keratin 60ku™ helps repair and strengthen strands, reducing frizz and flyaways without weighing hair down. The subtle, refreshing scent adds a pleasant touch to the experience. After using this shampoo, my hair feels silky and manageable, with a noticeable improvement in texture and smoothness. It’s perfect for anyone looking to achieve sleek, healthy hair without harsh chemicals. Highly recommend for anyone needing frizz control!

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Recommend this product: Yes

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devonkeene

05/12/2024

5/5
Testers' review

Incredible!

I have very fine, thin, wavy hair with a lot of texture and frizz. This has honestly made such a difference in my overall hair health, I could not recommend this enough! My scalp feels so clean and nourished without weighing my hair down and my ends feel so hydrated. This has made such a difference in reducing my frizz and I am left such gorgeous shine. I am so in love with this formula, I highly recommend!

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Recommend this product: Yes

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lovesetmefree94

04/12/2024

5/5
Testers' review

Love it

I love this shampoo, I’ve never tried it before but so far so good, I like how fresh and clean my hair and scalp feel after an everything shower using this set. Smells so good and feminine. I received this from virtue for an honest review

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Recommend this product: Yes

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Liza0034

04/12/2024

5/5
Testers' review

Love it

I love this duo set it leaves you hair so nice and soft. I noticed my hair has more moisture and looks so much nicer. When applying the shampoo you only need a little bit because it is very lathering. When it dries it leaves my hair so healthy looking.

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Recommend this product: Yes

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milaymaria

04/12/2024

5/5
Testers' review

Virtue Labs Smoothing Shampoo and Conditioner are the ultimate duo for taming unruly hair. They cleanse, calm, eliminate frizz, block humidity, and leave hair moisturized, shiny, and silky smooth! I loved ❤️

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Recommend this product: Yes

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ellihul

04/12/2024

5/5
Testers' review

Like it

The Virtue Smooth Shampoo and Conditioner are amazing! My hair tends to get frizzy, especially in cooler weather, but these products have been a lifesaver. The shampoo cleanses gently without stripping my hair, and the conditioner leaves it feeling soft, smooth, and manageable. I’ve noticed my hair looks healthier, with much less frizz, and styling is so much easier now. The scent is light and elegant, which makes using them feel like a treat. These products have really elevated my haircare routine, and I would absolutely recommend them to anyone dealing with frizz or dryness.

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Recommend this product: Yes

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Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.

Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.