Pro Filt'r Soft Matte Longwear Foundation

4.0 17,066 reviews
Pro Filt'r Soft Matte Longwear Foundation
What it is: A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary ... Learn more

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  • Description

    What it is:
    A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

    What it does:
    Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

    How’d we do it?
    - Obsessive research to create the perfect range of shades for all
    - Exclusive insights from the world’s top makeup artists
    - Extensively tested for real life, on real women

    We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

    Shade-Finding Tips:
    - Always shake before use to activate.
    - Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
    - Deciding between two shades? Try the lighter shade.

    Fenty Beauty is 100% cruelty free.

    What else you need to know:
    “Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

    Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

    For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

    Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

    For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

How to use:
Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).



Reviews

4.0/5
17,331 reviews
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4.0/5
17,331 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

26/12/2024

5/5
User Review without direct purchase

Perfect match

This is the only foundation I have found that perfectly matches my skin. It doesn’t make my skin oily or dry. It doesn’t transfer and doesn’t budge through the day. It makes my face feel soft and works well with my other products.

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Recommend this product: Yes

Originally posted on sephora.com

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bluestrip

26/12/2024

5/5
User Review without direct purchase

Must have

I’ve purchased this product 4 times, it is my go to!! Blends right in with my skin & it’s not too rough on my oily skin.

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Recommend this product: Yes

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HSingh1

19/12/2024

4/5
User Review without direct purchase

This was my first time trying any of the fenty products. You can get full coverage or use half a pump to get a clean no makeup makeup look making you look put together. My face has small blemishes nothing major to cover up

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Recommend this product: Yes

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josiegurl1234

19/12/2024

2/5
Verified buyer

Do not recommend for dry skin

I thought the color was nice. However, even after exfoliating it just seems to accentuate dry skin and pores. It sink into any fine lines. I have not ever used high end makeup and never had this problem before until now . I was embarrassed to be seen with it on .

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jesstallmadge

19/12/2024

4/5
Verified buyer

Finally found a foundation that won't transfer!

After trying several foundations I think this finally could be the ONE for me! I've got oily mature skin and this actually stays pretty matte through the day, does not transfer (I hugged a man in a white shirt and left his shirt immaculate!). The color match & coverage is great. My only complaint is that it goes on a little sticky. I blend with my fingers but maybe it would be better to use a sponge and blot? I have rosacea and this has not caused any reaction. I've not experienced the oxidation others have remarked upon. So far so GREAT! Tower 28 is still my every day running around foundation, but this is for work and special occasions when I need to stay matte.

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Recommend this product: Yes

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Rae198u

19/12/2024

1/5
User Review without direct purchase

Never going to purchase again,need a refund ASAP!

ABSOLUTELY disappointed!!! It does not stay no matter how much setting spray I use. It creases, oxidizes, smudges and looks so cakey. I had such high expectations but I will be returning!

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aw123456

18/12/2024

1/5
User Review without direct purchase

This foundation oxidizes so bad, it turns orange. I do not recomend.

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AdriiLadyy

14/12/2024

4/5
User Review without direct purchase

I love look, shade match & medium buildable coverage of this foundation so much BUT for some reason it has started to transfer onto my jackets. Not sure I’ll repurchase again once I run out

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charl0tteRose

14/12/2024

5/5
User Review without direct purchase

blends amazing!!

I wasnt sure this was my shade, but it is!!! It blends so well that even if the shade is off, it will still blend in while maintaining the full coverage. It is matte, however has a light glow to it. covers my hard to cover acne amazing!

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Recommend this product: Yes

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prettyGIRLinBLK

11/12/2024

5/5
Verified buyer

I love this foundation. This has been the only foundation I’ve ever used my only thing, I don’t like about it is that it oxidizes and can get darker when my skin gets oily.

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Recommend this product: Yes

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Bellayin2002

30/11/2024

4/5
User Review without direct purchase

50/50 recommend

I love the texture but I got the wrong colour, I might need to use up the old one first and then get a new shade I prefer.

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Recommend this product: Yes

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afoxxie

24/11/2024

3/5
User Review without direct purchase

Pretty Finish. Occasional Use.

Pros: Ideal for evenings out (eg. dates, parties, etc). Pretty and luxurious finish. Good color matches. Good coverage. Cons: Dries somewhat quickly (I prefer finger and/or sponge foundation application followed by a brush to smooth, so it’s harder for me to blend this formula in). Feels like makeup after short-term wear (I can only stand 2-3hrs’ worth). Whiteheads after my usual cleansing routine.

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Recommend this product: Yes

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teener239

24/11/2024

4/5
User Review without direct purchase

She cute clings on my dry spots though

I’m into it but I don’t notice a huge difference compared to my drugstore elf foundation lol nothing spectacular but it’s good none the less I think I have to find better prep and powder products to really see it’s potential I like the feel of it it’s not super tacky and slippery

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Recommend this product: Yes

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xccelinaax

23/11/2024

3/5
User Review without direct purchase

Not my favorite

I’ve been using this foundation for almost a year, on my second bottle. I liked it initially but i feel like its not working for me anymore. It has almost no staying power, and after a few hours it has only accentuated my flaws.

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Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.