Fullest Volumizing Mascara

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Fullest Volumizing Mascara
A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or ... Learn more

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  • Description

    A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging.

    What Else You Need to Know:
    The violin-shaped brush thickens and defines lashes from root to tip with fluffy, flexible fullness you can’t miss. Potent levels of haircare ingredients promote fuller-looking lashes with every coat. Smudge-free, flake-free, and safe for sensitive eyes and contact lens wearers. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*

    *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.

    Size: 9.5ml

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging.

What Else You Need to Know:
The violin-shaped brush thickens and defines lashes from root to tip with fluffy, flexible fullness you can’t miss. Potent levels of haircare ingredients promote fuller-looking lashes with every coat. Smudge-free, flake-free, and safe for sensitive eyes and contact lens wearers. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*

*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.

Size: 9.5ml

How to Use:
- Nestle the brush into the base of lashes and glide upwards, wiggling from side to side.
- Apply several coats for more volume and dimension.
- Use the tip of the brush to separate and define hard-to-reach lashes.

AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, SYNTHETIC BEESWAX, GLYCERYL STEARATE, GLYCERIN, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, DIMER DILINOLEYL DIMER DILINOLEATE, STEARIC ACID, PALMITIC ACID, ETHYLHEXYL POLYHYDROXYSTEARATE, POLYGLYCERYL-6 POLYRICINOLEATE, JOJOBA ESTERS, ACACIA SENEGAL GUM, PANTHENOL, BENZYL ALCOHOL, CAPRYLYL GLYCOL, SODIUM HYDROXIDE, XANTHAN GUM, CAPRYLHYDROXAMIC ACID, ARGININE, LAURIC ACID, MYRISTIC ACID, ARACHIDIC ACID, OLEIC ACID, TOCOPHEROL. MAY CONTAIN/PEUT CONTENIR (±): CI 77499 (IRON OXIDE).

Reviews

3.9/5
3,217 reviews
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3.9/5
3,217 reviews
Rating star Rating star Rating star Empty star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

behappy0201

21/12/2024

1/5
Verified buyer

Raccoon eyes

I have used an eye lid primer - tried concealer as a primer, waited minutes between coats, used pressed powder over it - nothing stops it from giving raccoon eyes within an hour or so.

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Guyniloo

17/12/2024

5/5
User Review without direct purchase

I like it

Every mascara I used to use caused my eyelashes to fall out, but since I started using this product, I no longer have that problem.

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Recommend this product: Yes

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clairejewelll

16/12/2024

5/5
User Review without direct purchase

my favorite mascara

This is the best mascara you can buy. It lasts all day and the two wands make it convenient. My lashes always look so good when I wear this mascara

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Recommend this product: Yes

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Hollzbe

14/12/2024

5/5
Verified buyer

My new fave!!

This is the best mascara I’ve used in awhile. I don’t find it clumpy like other reviewers. I use an eyelash comb with all mascara though. This mascara has AMAZING hold though! Curl my lashes and they stay for houses

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Recommend this product: Yes

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beachygirl09

13/12/2024

1/5
User Review without direct purchase

horrible mascara

this clumps so bad DO NOT BUY it's overprice garbage. no wearing mascara is better than this

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AllieG11234

13/12/2024

2/5
Verified buyer

Clumpy mascara

After using this mascara for a couple of months, I'm very disappointed in the quality. I like that this product is clean which is why I gave it two starts. It's extremely clumpy and smudges after a few hours. I will not be buying again.

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Rubeach

11/12/2024

1/5
Verified buyer

Too clumpy

The product goes on clumpy. The clean label is important to me.

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aprib

10/12/2024

2/5
User Review without direct purchase

Good but…

I love this mascara’s look but not sure why it ALWAYS clumps within two months. I’ve bought this 3-4 times to test this out and it always happens. Why? Ilia please fix this.

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Geneva12

08/12/2024

5/5
Testers' review

My new favorite mascara, hands down!

ILIA’s Fullest Volumizing Mascara has become my favorite mascara I have ever used. I didn’t think any product could beat my last favorite but this one does by a long shot! Their formula is absolutely incredible. I have worn it to multiple concerts and it is definitely sweat proof. I wore it for three weeks on Grand Cayman and it is definitely waterproof as well. I would put it on first thing in the morning, go snorkeling until dusk, then go out to dinner. We would get back to our condo late at night and my mascara looked like I had just put it on. This will now forever be my go to mascara. I wish it was a little more affordable, but it is definitely worth the price. *I received this product for free from Ilia and PINCHme in exchange for my honest review.

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Recommend this product: Yes

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Marionable

29/11/2024

3/5
Testers' review

Fine for everyday use

I received the Ilia Fullest Volumizing Mascara in Classic Black from PinchMe in exchange for review. The tube is thick, ergonomic to hold, & easy to use. For day-to-day wear, this mascara is fine. I did experience some occasional smudging. I found the hourglass wand a bit challenging to navigate, especially on my lower lashes. I also feel like the wand shape caused the product to clump up in a weird way when being returned to the tube, and the stopper eventually got semi-clogged with clumpy product that would then transfer to the lashes. I think this would be a good product for someone who only uses mascara on the upper lash line.

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Jamie67

29/11/2024

5/5
Testers' review

I received this product for free from PINCHme for testing purposes. I love ILIA and this mascara worked beautifully.

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Recommend this product: Yes

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Soldiergirl729

26/11/2024

1/5
Verified buyer

Not great. Weird wand too

Horrible. Smudges and smears big time. I would not recommend. The wand makes no sense.

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KateP88

25/11/2024

1/5
Verified buyer

Weird smell

I want to love Merit mascaras so much because they wash off so easily and make my lashes look amazing, but they always end up smelling weird and making my eyelids irritated.... not sure if anyone else has this problem. This is my third tube that has ended up smelling weird about a week after opening :(

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13Swiftie22

18/11/2024

1/5
Verified buyer

Terrible!

This mascara is so clumpy! I love the other one but this one makes my lashes feel so heavy and stubby. Save your money!

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We believe in skin that looks like skin—and radiance that comes naturally. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, potent formulas that protect and revive your skin.

ILIA