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ABOUT THE BRAND
Created by Selena Gomez, Rare Beauty is challenging unrealistic standards of perfection that exist in the beauty world today. In Selena’s own words, “this is makeup made to feel good in, without hiding what makes you unique.
OUR MISSION
We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world.
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