Pro-Prime™ Smudge Proof Eyeshadow Base

A must have if you wear eyeshadow

Many of my past favourite shadow primers (UD, TFSI, BareMinerals, etc.) have been reformulated for the worse or discontinued entirely but this treasure seems to be as good as it ever was. Shadows apply beautifully over this and they last all day, even in humid, sweltering heat. This is a bit on the pricier side but, again, since the whole "clean" movement has wreaked havoc with other formerly great primers, I will continue to buy Pro Prime because it works.

Better Than The Rest!

Makes my eyeshadow last all day- no creasing. Does not irritate my eyes at all, and does not feel heavy on the eye. Way better than UD’s primer!

What an excellent product! Tried many other expensive brands and none worked! This keeps everything in place for a long time! Super happy🤩

Really does the job

Works very well for eyeshadows with a lot of fall out. Will be buying again.

Locks pigment in

I wasn’t sure at first that this product would work because it’s so different from any other eyeshadow primer I have used. This stuff will lock your eyeshadow in for hours and hours

Unbeatable!

This is the only primer for me. Nothing else works this well. Shadow blends on top of this like a dream and it. does. not. budge!

I have very oily eyelids and this is the only eyeshadow primer I have found to effectively keep my eye makeup locked into place with no smudging! I also like how the colour disappears once you blend it out onto your lid (i.e., it doesn't leave a white cast).

A Must-Have For Sure!

This product simply WORKS. I have tried others, but this one really holds. It's great even under the notoriously slippery yet fabulous color palette of Victoria Beckham eyeliners. For me this is a yes, yes, yes!!!!!!

Love this! ❤️

This is amazing! It keeps my eyeshadow in place the whole day! Must have, for sure!

I have tried many of the highly rated eyeshadow primers on the market (Urban Decay (regular and anti-aging), Pat McGrath, Fenty, every concealer I've ever owned) and none have ever worked as effectively for me as this product. My eyelids strongly prefer a faded, creased eyeshadow look but this product manages to keep everything right where I put it, even in the war zone that is my under eye. If your eyelids eat eyeshadow and you've gotten consistently lukewarm results with other base products, give this a try.

The Best Primer

I've never found an eyeshadow primer I liked until I tried this one. It's super easy to use and my shadows stay put all day! I won't be without it!

Used daily for 5+ years

Only eye shadow primer that has ever worked for my oily eyelids and i’ve tried every single one on the market. Thankful for this recommendation 5+ years ago from Casey Holmes!