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Pro Filt'r Soft Matte Longwear Foundation

17,320 reviews

What it is: A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary ... Learn more

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Description

What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

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Directions for use

Ingredients

What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

Reviews

4.0/5
17,321 reviews

Terms and conditions of publication

4.0/5
17,321 reviews

Terms and conditions of publication

Bellayin2002

30/11/2024

4/5

User Review without direct purchase

50/50 recommend

I love the texture but I got the wrong colour, I might need to use up the old one first and then get a new shade I prefer.

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Recommend this product: Yes

Originally posted on sephora.com

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afoxxie

24/11/2024

3/5

User Review without direct purchase

Pretty Finish. Occasional Use.

Pros: Ideal for evenings out (eg. dates, parties, etc). Pretty and luxurious finish. Good color matches. Good coverage. Cons: Dries somewhat quickly (I prefer finger and/or sponge foundation application followed by a brush to smooth, so it’s harder for me to blend this formula in). Feels like makeup after short-term wear (I can only stand 2-3hrs’ worth). Whiteheads after my usual cleansing routine.

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Recommend this product: Yes

Originally posted on sephora.com

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teener239

24/11/2024

4/5

User Review without direct purchase

She cute clings on my dry spots though

I’m into it but I don’t notice a huge difference compared to my drugstore elf foundation lol nothing spectacular but it’s good none the less I think I have to find better prep and powder products to really see it’s potential I like the feel of it it’s not super tacky and slippery

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Recommend this product: Yes

Originally posted on sephora.com

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xccelinaax

23/11/2024

3/5

User Review without direct purchase

Not my favorite

I’ve been using this foundation for almost a year, on my second bottle. I liked it initially but i feel like its not working for me anymore. It has almost no staying power, and after a few hours it has only accentuated my flaws.

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mclobster

23/11/2024

5/5

User Review without direct purchase

In my top 10 favorite foundations

I feel like I've never personally found a perfect product for myself, but this is a pretty darn close. it doesn't leave my face looking cakey. it last all day. I love the coverage.

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Recommend this product: Yes

Originally posted on sephora.com

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MaddyZ67

13/11/2024

1/5

User Review without direct purchase

Very patchy

After skin prep and all my make up steps it was so patchy. Had high hopes.

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Recommend this product: Yes

Originally posted on sephora.com

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Geenee9

13/11/2024

5/5

Verified buyer

No no oh my god this one is the one I love it fr fr when I say I love this lol trust me is perfect

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Recommend this product: Yes

Originally posted on sephora.com

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lasnina

10/11/2024

4/5

User Review without direct purchase

I looveee the finish of this foundation. Even though it’s a medium-high coverage it looks very natural on my oily skin- not too dewy not too matte. It also lasts the whole day. I took off one star because it oxidizes and changes colors throughout the day which doesn’t look great, so maybe pick one shade lighter. I would still repurchase because it’s the only foundation I reach out for at this point

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Recommend this product: Yes

Originally posted on sephora.com

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LikMissJuicy

05/11/2024

4/5

Verified buyer

Matte

Love this truly matte foundation. It’s long lasting and feels very nice on skin. I wish there was some SPF in the product that’s why I gave only 4 stars but I have been using this foundation since 2021.

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Recommend this product: Yes

Originally posted on sephora.com

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l2aren

01/11/2024

5/5

Verified buyer

MY FAV

MY GO TO! I love this foundation, it applies smoothly. I don’t use any other foundation

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Recommend this product: Yes

Originally posted on sephora.com

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trapped

26/10/2024

4/5

User Review without direct purchase

buy

looks natural and is a nice foundation. would buy again because it wore well.

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Recommend this product: Yes

Originally posted on sephora.com

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badasstrini1

26/10/2024

5/5

Verified buyer

Get It

This makeup is so awesome! Goes on so good in new to the makeup world and I want a smooth finish but light weight and I love this

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Recommend this product: Yes

Originally posted on sephora.com

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EGJRon

25/10/2024

5/5

User Review without direct purchase

Best shade match of my LIFE

For as long as I've worn makeup, finding a foundation that didn't make me look like a rotisserie chicken or a spray tan gone wrong was basically impossible. I have pale and cool-toned skin, so almost every color I tried for so long was either too dark, too orange, or both. Some brands' shade ranges were so limited that I'd just have to buy the lightest shade they offered, whatever it was, and pray for the best. This foundation has been a life-changer for me. Not only is Fenty's shade range impressively inclusive for both pale and deep skin tones, but they also include the undertone of each shade, which I never remember seeing when I first started buying makeup over a decade ago. This foundation might be the first one I've ever tried that matched my neck color so perfectly. The matte formula feels great too, and lasts all day. A little goes a long way, so don't worry about the price too much; I usually only have to buy one bottle a year at most (depends on how often you wear makeup, of course). I want to try Fenty's concealer next just because the color works so well and it seems like this brand uses the same shades across most, if not all, their face makeup formulas.

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Recommend this product: Yes

Originally posted on sephora.com

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Xxxx

Gender: Female

23/10/2024

1/5

User Review without direct purchase

Worst product everr

i hate how much i spent on it it’s so patchy and makes texture appear so much worse than natural skin

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Discover The Brand
FENTY BEAUTY

Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.